I am lucky to have a colleague, Jamie Murphy, present two papers we collaborated on at the Asia-Pacific Council on Hotel, Restaurant and Institutional Education Conference in May this year.

The first paper is called The Road to Damascus Leads to One Infinite Loop:
An Introspective Adventure into Apple Computer Customer Evangelism. It is an introspective account of one Apple user’s journey to evangelism (me!).

The second paper is called Towards A Folk Taxonomy of Popular New Media Marketing Terms and classifies terms we use all the time in common language and in marketing: Geek, Maven, Alpha User, Evangelist, Fanboy. It is a folk taxonomy primarily because these words came to be used in the common vernacular in the first instance. Later they were co-opted into technical marketing terms. There is still a lot of confusion around these terms and the purpose of the paper is to carve out an evidence-based place for each term.

Thanks to Jamie for traveling to China and presenting these papers on our behalf.

I am pleased to share that I will be delivering two papers in Melbourne at the Academy of Marketing Science’s World Marketing Congress.

One, titled The Ideal Marketer is an Authentic Marketer, is another paper supporting the 360 Authenticity Framework which was the subject of a book chapter and conference paper I co-authored.

The other, titled Of Geeks and Achievers: Brand Community Tourism and the Infinite Game further supports the papers I co-authored on Brand Communities and the application of the Infinite Game metaphor to marketing.

The papers will be posted to this web site later in the year, however feel free to contact me if you wish t have a preview.