About Nathalie

Nathalie works full-time in the tertiary education sector, with universities and training colleges, in a marketing and development role. She also consults pro bono to non-profit and religious organisations where they have expressed a need for her research and marketing skills. Her areas of research interest include authenticity, Service-Dominant Logic, customer evangelism, consumer collectives and consumer religiosity.

She also maintains a freelance marketing practice which have had links to the hospitality, tourism, mining, retail and service sectors.

Qualifications:

• PhD (Marketing), University of Western Australia
• Master of Electronic Marketing and Information Management, University of Western Australia
• Graduate Certificate of Business (eBusiness and Communication), Swinburne University VIC
• Bachelor of Arts (Philosophy),
  Minors: Law & Ethics, African-American History, Shakespearean Literature, Religious Studies,
  Florida International University USA,
• Diploma of Layout and Graphic Design, Ft Lauderdale Institute of Art USA,
• Diploma of Web Development, Durham Technical College, USA

Work History:

• Over the last 20 years, Nathalie has worked in the higher education sector for Edith Cowan University, Curtin University, Central West College of TAFE in marketing, student recruitment, academic and curriculum development, obtaining research grants, and as a lecturer.
• Nathalie has highly developed skills and experience in the following areas: sales, customer experience, advertising coordination, events co-ordination  relationship building, media relations, corporate communications  electronic media development, customer relationship management systems development, team management, electronic communication and information management.
• Nathalie is currently the Academic Director (National Programs) at ECU. Her portfolio includes managing three delivery locations for ECU around Australia, as well as coordinating international student mobility for the School of Business and Law.

Memberships, Engagement and Awards:

• Member, Australia Human Resources Institute (2015-present)
• Australian Marketing Institute, Certified Practising Marketer (CPM) (2010-2014)
• Member, ECU Ally GLBTI Network (2007-present)
• ECU University Contact Officer (2006-present)
• Member, Australia New Zealand Marketing Academy (2008-2014)
• Member, American Marketing Association (2009-2014)
• Member, Western Australia Macintosh User Group (2000-present)
• Member, ECU South West Advisory Board (2005-2011)

Awards and Recognition:

• Winner, Executive Dean’s Award, School of Business and Law (2018)
• Winner, Friends of School of Business and Law Award (2017)
• Winner, Corporate Marketing Team Award, ECU Vice Chancellor’s Award for University Service (2010)
• Winner, Postgraduate Student Association Staff Award (2004, 2005, 2006)
• Nominee, ECU South West Customer Service Award (2003)

Community Engagement and Awards gained through experience previous to ECU:

• Consultant, WA Department of Employment and Consumer Protection (2006-2008)
• Columnist, Country Viewpoint, ABC Radio National Bush Telegraph Australia (2003-2005)
• Board Member, Indo-Pacific Journal of Phenomenology (2003-2006)
• Board Member, Goldfields Business Enterprise Centre (1997-1998)
• Board Member, Goldfields Tourist Association (1998)
• Member, Big Borthers/Big Sisters Mentoring Program (1994-1996)
• Winner, Grand Prize (Poetry), Florida International University (1996)
• Winner second place, National Computer Assisted Publishing Competition, Colombia Press Association (1993)
• Dean’s List of Academic Honours, Florida International University (1992, 1993, 1994, 1995)
• Winner, Gold Circle Award (National First Place) for an In-Depth News and Feature Story “Potential Drop-Outs Drop In to New Program”, Colombia Scholastic Press Association (1986)