Papers + Presentations

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Journal Articles

Collins, N, & Murphy, J. (2014). “Communitas and Civitas: Modelling Customer Collectives.” Journal of the Global Scholars of Marketing Science, 24(3).

Collins, N., Murphy, J. (2010) “Playing the infinite game: Marketing in the post-industrial economy” Journal of Customer Behaviour, Dec 2010, Vol 9, No.4, pp. 345-355.

Book Chapters

Collins, Nathalie & Murphy, Jamie (2017), Segmenting Fan Communities: Toward a Taxonomy for Researchers and Industry,  Exploring the Rise of Fandom in Consumer Culture. Wang, Charles, Ed.

Collins, Nathalie, Gläbe, Hanna, Mizerski, Dick, & Murphy, Jamie (2016). Identifying Customer Evangelists Brand Meaning Management (pp. 175-206).

Collins, N., Murphy, J. (2010) The Hajj: An Illustration of 360 degree authenticity. Tourism in the Muslim World Noel Scott, Ed.

Peer Reviewed Conferences

Collins, N., David Hodgson, Renee Strauss, Lynelle Watts (2013) Authenticity in Student Recruitment: Social Work and Paramedicine. eCulture ECU Teaching and Learning Conference, Perth, Western Australia  (Nov, 2013)

Collins, N., Murphy, J (2013) Developing a Customer Evangelism Scale Using Faith-Based Volunteer Tourism Data. Service Science and Management Forum, Las Vegas, USA  (August, 2013)

Collins, N., Watts, L. (2013) Network Narratives Revisited: Authenticity in Seeded Online Community Promotions. Service Science and Management Forum, Las Vegas, USA  (August, 2013)

Collins, N., Murphy, J. (2013) Of Geeks and Achievers: Exploring Brand Community Tourism and the Infinite Game. Academy of Marketing Science World Marketing Congress, Melbourne Australia  (July, 2013)

Collins, N. (2013) The Ideal Marketer is an Authentic Marketer. Academy of Marketing Science World Marketing Congress, Melbourne Australia  (July, 2013)

Collins, N., Murphy, J. (2013) Towards a Folk Taxonomy of Popular New Media Marketing Terms. Asia Pacific Council of Hotel, Restaurant and Institutional Education Conference, Macao SAR, China  (May, 2013)

Collins, N., Murphy, J. (2013) The Road to Damascus Leads to One Infinite Loop: An Introspective Adventure into Apple Computer Customer Evangelism. Asia Pacific Council of Hotel, Restaurant and Institutional Education Conference, Macao SAR, China  (May, 2013)

Collins, N., Galebe, H., Murphy J (2012) An Exploratory Study Correlating Quintessence with Brand-Related Behaviour and Perceptions of Value. Asia-Pacific Association for Consumer Research Conference, Queenstown New Zealand  (July, 2012)

Collins, N. (2012) Retail Liminal Spaces. Gender, Marketing and Consumer Behaviour Conference, Queenstown New Zealand  (July, 2012)

Collins, N., Glaebe, H. & Murphy, J. (2011) Relationships Between Quintessence and Strong Word of Mouth Behaviour. Australia New Zealand Marketing Academy Conference, Perth Australia (November, 2011)

Collins, N., Watts, L. & Murphy, J. (2011) Keeping It Real: Applying 360 Degree Authenticity. Australia New Zealand Marketing Academy Conference, Perth, Australia (November, 2011)

Collins, N. (2011) “Beyond the Infinite Game: Operationalising Communities of Co-Creation” Service-Dominant Logic Conference, University of Auckland, New Zealand

Collins, N., Cherednichenko, B. (2010) “Can the Academy help itself?” Australian Universities Community Engagement Alliance (AUCEA) Conference, Launceston Australia

Wooltorton, S., Palmer, M., Goodwin, K., Paine, D. Collins, N. (2010) “ECU South West: Transition to Sustainability.” SEAA Biennial Conference, Adelaide Australia

Collins, N. & Murphy, J. (2009) Operationalising Co-Creation of Value: Service-Dominant Logic and the Infinite Game, Australia and New Zealand Marketing Academy Conference (ANZMAC, 2009)

Collins, N., & Murphy, J. (2009) Customer Evangelism: A Conceptual Model. Australia New Zealand Marketing Academy Conference (ANZMAC, 2009)

Collins, N. (2009) Growing Geeks: Subcultures of consumption and their formative indicators. Australia New Zealand Marketing Academy Conference Doctoral Colloquium, 2009. Presentation

Collins, N., & Watts, L. (2009) Smells Like University Spirit: Customer Evangelism as a Model for Predicting Undergraduate Student Engagement. eCulture Teaching and Learning Conference, Edith Cowan University, Joondalup Western Australia.

Collins, N. & Goyder, J. (2008) Speed Dating and Forming Undergraduate Student Groups, eCulture ECU Academic Conference (2008)
Download Paper : Download Slideshow

Collins, N., Jarvis, W & Murphy, J. (2008) Deconstructing Customer Evangelism, Australia New Zealand Marketing Academy Conference (ANZMAC), 2008
Download Paper : Download Slideshow

Orr, B., Collins, N.,Mizerski, K. & Murphy, J. (2008) Luxury purchases by working class males in regional Western Australia, Australia New Zealand Marketing Academy Conference (ANZMAC), 2008
Download Paper 
Download Slideshow

Collins, N., Murphy, J. & Liu, F. (2006) Chinese attitudes toward Australian Wine. World Wine & Travel Summit. Margaret River, WA
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Bouskela, N (1996) The Problem with the Battered Women’s Defense, UNF Undergraduate Philosophy Conference, Jacksonville, Florida

Industry Conferences

Collins, N. (2011) Who’s Spreading the Word in Your Social Media Community?. Universities Australia Marketing Conference, Perth, Australia (September 2011)

Collins, N. (2011) Authenticity in Equity Group Recruitment. Universities Australia Marketing Conference, Perth, Australia (September 2011)

Collins, N., Watts, L, Murphy, J (2011) Keeping it real: 360 degree authenticity applied to a Social Work Day project at ECU SW, Edith Cowan University Research Staff and Student Meeting, Bunbury Western Australia

Collins, N. (2009) The Co-Creation of Value: Marketing as an Infinite Game. Growing Our Own Research Round Table, Edith Cowan University Bunbury Western Australia.

Textbook Contribution

Wells, W., Spence-Stone, R., Moriarty, S., Burnet, J. (2010) Advertising: Principles and Practice. Pearson Education Australia.

Poster Presentation

Collins, N. (2009) Transition to Sustainability: Marketing as an Infinite Game. eCulture Teaching and Learning Conference, Edith Cowan University, Joondalup Western Australia.

Essays

Edith Cowan University “Wax On, Wax Off: Research as a meditative journey.” 21 August 2009. Essay. Edith Cowan University Graduate Research School. Accessed on 23 September 2009. <http://www.ecu.edu.au/research/week/research-journeys/ecu-south-west/nathalie-collins&gt;

“Country Viewpoint”. Nathalie Collins. Australian Broadcasting Corporation (Radio National), Bunbury, Western Australia, 3 October 2007.
Topic: Challenges facing young professionals in Regional Australia : View essay here

“Country Viewpoint”. Nathalie Collins. Australian Broadcasting Corporation (Radio National), Bunbury, Western Australia, 17 June 2006.
Topic: Television in Regional Western Australia : View essay here

“Country Viewpoint”. Nathalie Collins. Australian Broadcasting Corporation (Radio National), Bunbury, Western Australia, 30 September 2005.
Topic: Struggling with Infertility in Regional Western Australia : View essay here

Nathalie has acted as a peer reviewer for:
The Australia and New Zealand Marketing Academic Conference: 2008, 2009
eCulture: The ECU Academic Conference: 2008, 2009
The American Marketing Academy Summer Conference: 2009

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