Links + Sources

Here are some resources I have found particularly helpful.

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Arnould, E. J., & Thompson, C. J. (2005). Consumer Culture Theory (CCT): Twenty Years of Research. Journal of Consumer Research, 31(4), 868-882. doi: 10.1086/426626

Aspara, J., Olkkonen, R., Tikkanen, H., Moisander, J., & Parvinen, P. (2008). A Theory of Affective Self-Affinity: Definitions and Application to a Company and its Business Academy of Marketing Science Review, 12(1).

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Belk, R. (2012). The Sacred in Consumer Culture. In D. Rinallo, L. Scott & P. MacLaran (Eds.), Consumption and Spirituality (pp. 69-80). New York: Routledge.

Belk, R., Ger, G., & Askegaard, S. (2003). The Fire of Desire: A Multilisted Inquiry into Consumer Passion. Journal of Consumer Research, 30, 326-351.

Belk, R., & Tumbat, G. (2005). The Cult of Macintosh. Consumption, Markets and Culture, 8(3), 205-217. doi: 10.1080/10253860500160403

Belk, R., & Wallendorf, M. (1990). The sacred meaning of money. Journal of Economic Psychology, 11, 35-67.

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Bucic, T., & Gudergan, S. P. (2004). Formative versus Reflective Measurement Implications for Explaining Innovation in 

Marketing Partnerships Paper presented at the ANZMAC.

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Carroll, J. (2007). The Existential Jesus. Berkeley, CA: Counterpoint.

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Cate, R. L. (2006). One untimely born: the life and ministry of the Apostle Paul: Mercer University Press.

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Firat, A. F., & Venkatesh, A. (2002). Postmodernity: The age of marketing. International Journal of Research in Marketing, 10(3), 227-249.

Flyvbjerg, B. (2001). Making Social Science Matter. Cambridge: University Press.

Folkman, C. F., Price, L., & Arnould, E. (2004). How Individuals’ Cherished Possessions Become Families’ Inalienable Wealth. Journal of Consumer Research, 31(3), 609-622.

Foux, G. (2005). Customer communities herald new ground rules for successful marketing. Journal of Direct, Data and Digital Marketing Practice, 7(2), 112-121.

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Gilbert, D. (2005). Stumbling on Happiness. New York: Vintage Books.

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Gilmore, J., & Pine, B. J. (2007). Authenticity: Contending with the new customer sensibility. Boston: Harvard Business School Publishing.

Gladwell, M. (2000). The Tipping Point. New York: Little, Brown and Company.

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Godin, S. (2005). All Marketers are Liars. New York: Penguin Group.

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Goldfayn, A. (2012). Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t). New York: BenBella Books.

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