Who is Spreading Word of Mouth in your Social Media Community?

This presentation was delivered on Thursday 22 September at ECU during the Universities’ Marketing, Communication and Development Conference in Perth. The presentation is about Fans versus Followers in social media communities. It explores the concept of Quintessence in a way which relates to the spread of word of mouth.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s