On September 23, 2025 I was fortunate to be chosen to present for 10 minutes on the above topic. I pitched it for two reasons:
1. Trust is part of every relationship experience we have, whether it is driving it or in the back seat (or the trunk).
2. Trust, and how it is signaled and managed is a huge part of the work I am currently undertaking on various projects, specifically relating to the user (customer) experience with big data, research and artificial intelligence.
AI has trust issues. So does research. So does working with big data. All are well-earned trust issues. That is, they deserve the rep they have. But they aren’t going away, and the million – billions – to be made in the field isn’t going away either. So how do we manage consumer trust?
The same way we do it with humans. First thing: determine if trust is part of the relationship at all.
If you’re interested in finding out more, and how trust can increase your consumer affinity and word of moth marketing, reach out.
The Infinite Game 