You have to love a company who has this core value: Embrace Your Inner Geek. I visited Blizzard, makers of the World of Warcraft and other video games, today and was impressed with the work environment, staff and, frankly, their adherence to several fantastic values including the one about embracing one’s inner geek.
Research partner: Quickflix
Nathalie is working with Australian online DVD rental service Quickflix on Customer Evangelism within the Quickflix Brand Community.
Lecture on ePublishing
I am giving a lecture on ePublishing to students enrolled in the Bachelor of Creative Industries at ECU South West in Bunbury on Wednesday 11 May at 1pm. All welcome!
Customer Evangelism by the book
I was recently invited by Ruth Spence-Stone of UTS to contribute a passage on Customer Evangelism and Subcultures of Consumption to the advertising textbook she is editing, the Australian version of Advertising Principals and Practice.
I appreciated the opportunity to put Customer Evangelists more firmly on the map in an advertising context. Thanks Ruth!
ANZMAC was awesome
I recently attended ANZMAC, the academic marketing conference for Australia and New Zealand. It was great to be in rooms full of marketers talking about deep and meaningful marketing stuff while imbibing lots of champagne. I gave two papers there. One was on Service Dominant Logic and the Infinite Game and the other was on my main area of research, Customer Evangelists.
Some great people and scholars I met there: Elizabeth Dunlop (CSU), Professor Mark Uncles (UNSW), Professor Mark Laswon (U of Otago), Dr Chris Dubelaar (Bond), Associate Professor Francis Farrelly (Monash), Sabrina Mohd Rashid, John Turnbull, Kelly Choong and Trent Hennessey amongst others.
Presentation at ANZMAC 2009 Doctoral Colloquium in Melbourne
I gave this presentation recently for a group of PhD students and researchers in Melbourne. The feedback and questions were excellent and very effective and getting me thinking about my direction in tis research. Thanks to everyone who contributed. The presentation is a PDF: Collins-DC2009-Geeks.
Poster Presentation at eCulture Conference
I recently presented a paper Smells like University Spirit and two posters at a Teaching and learning Conference at Edith Cowan University. The poster pictured was about how a student in one of my postgraduate Marketing Classes wrote a paper that we then partnered on to publish at a conference that year. The paper was titled Luxury purchases by working class males in regional Western Australia (Download Paper) and focused on males who purchase choppers just like the one he is sitting on in the photo.
Brad was one of my best students, but the technique of partnering with students and how to do it came from Prof Jamie Murphy who was my lecturer and is now my supervisor.
Slide Presentation from the So What Factor
I recently delivered a lecture to second year undergraduate students about academic writing. I called the lecture “The So What Factor: How to write something someone other than your mother might want to read.” I attempted to inspire the students to submit to a university-wide peer reviewed conference. Here are the slides from that talk. I am hoping that some of the students may submit to the conference and invite me to work with them as a co-author.
I will be presenting at ANZMAC 2009 in Melbourne, Victoria
I will be presenting two papers at the Australia and New Zealand Marketing Academy Conference 2009 in Melbourne, Victoria. The papers I’ll present are called “Operationalising Consumer Co-Creation: Marketing as an Infinite Game” and “Customer Evangelism: A Conceptual Model”.
Once the paper final versions are accepted they will be uploaded on to the site. After the presentation the slide show will be uploaded to the site.
I will be presenting at the “Locally Grown” Research Round Table on October 1st in Bunbury, Western Australia
I will be presenting a 20 minute talk on her conceptual paper “Marketing as an Infinite Game” at the Locally Grown Research Conference, ECU South West, Bunbury. The conference is by invitation only, however members of the public can request an invitation from the Centre for Regional Sustainable Futures.
Once the presentation has finished, I will present the notes and slides from the presentation along with comments and discussion from the participants in the “Published + Presented Works” Section.
The Infinite Game 