Two Papers for Perth

The Australia New Zealand Marketing Academy Conference (ANZMAC) 2011 Conference is in late November in Perth. Jamie, Hanna, Lynelle and I submitted two papers to this conference and they have been accepted!

Jamie, Hanna and my paper on Quintessence and Word of Mouth Marketing talks about how when people love a product, they talk to more people about it.

Jamie, Lynelle and my paper on Authenticity, applies a model of marketing Authenticity which Jamie and I published on ina  previous book chapter, and applies the model on a project we conducted last year about promoting the Social Work profession.

Papers will be posted to this site after ANZMAC :-)!

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