This short video is a three minute update of the research I am conducting in to Customer Evangelism. Preliminary results are in and, as is usually the case with these kinds of things, the data supports some of the claims in the literature; doesn’t support others and with some–well, you just can’t tell what it is saying. By the way, I am speaking slowly in this video as it was originally put together for an audience of academics in China; so I tried to speak slowly for maximum comprehension.
This is a condensed version of a talk I delivered recently at Murdoch University in Perth, Western Australia.
In other news, I am thrilled to have a paper accepted to the Asia-Pacific Association for Consumer Research Conference in Queenstown, New Zealand in July 2012. The paper focuses on behaviours arising from Transcendent Customer Experiences and Quintessence. I was lucky enough to have two great co-authors on this: Jamie Murphy and Hanna Glaebe.
With several papers currently out for review I hope to have some more good news about further publications accepted soon. Keep your fingers crossed for me!