Two Papers at the World Marketing Congress, Melbourne Australia

I am pleased to share that I will be delivering two papers in Melbourne at the Academy of Marketing Science’s World Marketing Congress.

One, titled The Ideal Marketer is an Authentic Marketer, is another paper supporting the 360 Authenticity Framework which was the subject of a book chapter and conference paper I co-authored.

The other, titled Of Geeks and Achievers: Brand Community Tourism and the Infinite Game further supports the papers I co-authored on Brand Communities and the application of the Infinite Game metaphor to marketing.

The papers will be posted to this web site later in the year, however feel free to contact me if you wish t have a preview.

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