I am lucky to have a colleague, Jamie Murphy, present two papers we collaborated on at the Asia-Pacific Council on Hotel, Restaurant and Institutional Education Conference in May this year.
The first paper is called The Road to Damascus Leads to One Infinite Loop:
An Introspective Adventure into Apple Computer Customer Evangelism. It is an introspective account of one Apple user’s journey to evangelism (me!).
The second paper is called Towards A Folk Taxonomy of Popular New Media Marketing Terms and classifies terms we use all the time in common language and in marketing: Geek, Maven, Alpha User, Evangelist, Fanboy. It is a folk taxonomy primarily because these words came to be used in the common vernacular in the first instance. Later they were co-opted into technical marketing terms. There is still a lot of confusion around these terms and the purpose of the paper is to carve out an evidence-based place for each term.
Thanks to Jamie for traveling to China and presenting these papers on our behalf.