Two Papers in the Las Vegas Services Forum

I recently received excellent news: two papers I authored have been accepted int the Service Management and Science Forum in Las Vegas this August. I will be traveling to Vegas to present the papers.

One paper is called Network Narratives Revisited and looks at how authenticity affects audience acceptance of seeded commercial blog posts.

Another paper is called Developing a Customer Evangelism Scale Using Faith-Based Volunteer Tourism Data. This paper, co-authored with Professor Jamie Murphy, is the first step toward using quantitative techniques to identify customer evangelists from a larger sample population.

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