Advertising Textbook Contribution

Several years ago, I contributed to an Australian Edition of a university Advertising textbook. I recently was asked to revisit my contribution, as they have decided to use the work I contributed on Customer Evangelism again. It is great to see this kind of research being included in a text used to teach Communications students. I was particularly chuffed that the textbook is being used at the university where I work, Edith Cowan University.

Below is an excerpt from the original contribution to the book.

NatBookW

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