Busting the Myths about Word of Mouth Marketing

I am pleased to be offering this workshop on Wednesday, 27 June in Manilla to a group of trusted and valued ECU Authorised Education Agents. This s the first opportunity to take this talk international, after its debut in the regional centre of Bunbury, Western Australia and then Sydney.

Based on the current research on Word of Mouth Marketing, Authentic Marketing and case studies on some empowering stories, this is a down-to-earth practical look on what managers can do today to stimulate WOM and more importantly, stop expending resources where it just might be wasted.

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