On Wednesday 18 July, I will be pleased to be presenting on the above topic at AMA Non-Profit Marketing Conference with a colleague, Mr Jeff Volkheimer of Duke Health. Jeff is the Director of Collaborative and Workforce Services. He is the kind of IT guy that works really well with people in my field – or maybe any field. We are collaborating on several research projects, and in the process of doing so mix it up as IT and marketing people tend to do. The idea for this presentation came from our ongoing discourse about the differing cultures of marketing and IT and how now, more than ever, they need to work together.
We have had a great time doing our anecdotal research. Talking to marketing people about IT and IT people about marketing has been fun. Can’t wait to watch the sparks fly at this presentation.