I was recently invited to speak at the National Association for Prospective Student Advisors, Australia Conference. The convenors gave me carte blanche on what I could discuss, so I decided to talk about how recruiting students into Vocational and higher Education was the best job someone could ever have. but just because it is the best job, doesn’t mean it’s easy. Like most jobs requiring emotional labour, it is rewarding, but taxing. My talk was actually about the different types of authenticity, and their effectiveness expressing a value proposition. However the theory was delivered through the lens of my experience as a recruiter. The video was taken on a iPhone, so it isn’t the best quality, but feel free to watch and share.