Baby Yoda’s longevity is delivering for Disney

I was recently interviewed regarding the Baby Yoda phenomenon and its longevity on an Australian radio show (at 11 minutes, 25 seconds). The interview focused on people calling themselves “Momalorians” who dressed their Baby Yoda tykes as actual babies, and then photographed and interacted with them as such. Was this a desire for children? Or a cry for help? I posit: neither. It is a postmodern overlay of the the “babyness” of the character, the emotional attachment to the franchise and the desire to relive the delight of the watching experience. Momalorians want to bring the baby into their universe, and being a “mom” is the most obvious way of interacting with a baby which ha a semblance of normalcy. But that doesn’t leave men out to – “mom” in this case, includes “dads”. If you want to brighten your day with some Baby Yoda goodness there is plenty of it on the web, starting here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s