Baby Yoda’s longevity is delivering for Disney

I was recently interviewed regarding the Baby Yoda phenomenon and its longevity on an Australian radio show (at 11 minutes, 25 seconds). The interview focused on people calling themselves “Momalorians” who dressed their Baby Yoda tykes as actual babies, and then photographed and interacted with them as such. Was this a desire for children? Or a cry for help? I posit: neither. It is a postmodern overlay of the the “babyness” of the character, the emotional attachment to the franchise and the desire to relive the delight of the watching experience. Momalorians want to bring the baby into their universe, and being a “mom” is the most obvious way of interacting with a baby which ha a semblance of normalcy. But that doesn’t leave men out to – “mom” in this case, includes “dads”. If you want to brighten your day with some Baby Yoda goodness there is plenty of it on the web, starting here.

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