Playing the infinite game: Marketing in the post-industrial economy

December 29, 2010December 29, 2010 ~ nathaliescollins

The December issue of the Journal of Customer Behaviour carries our article about the infinite game metaphor and marketing in the post industrial economy. Enjoy!

Published by nathaliescollins

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What is this blog about?

Nathalie uses James Carse's book "Finite and Infinite Games" as a framework for thinking about business, marketing and research. Other theories explored in her work: Service-Dominant Logic, Consumer Culture Theory and Subcultures of Consumption. This blog is about her research.

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What is an infinite game?

Based on the book Finite and Infinite Games by James Carse, and infinite game is an activity which is sustainable through inclusion, shifting boundaries, creative thinking and discovery. Find out more about Carse here http://www.jamescarse.com/jc/Welcome.html

Contact Nathalie

Phone, Text & WhatsApp 🇺🇸 +1 919 402 7892 Email: n.collins@ecu.edu.au

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