Playing the infinite game: Marketing in the post-industrial economy

December 29, 2010December 29, 2010 ~ Nathalie

The December issue of the Journal of Customer Behaviour carries our article about the infinite game metaphor and marketing in the post industrial economy. Enjoy!

Published by Nathalie

View all posts by Nathalie

Leave a Reply Cancel reply

Enter your comment here...

Fill in your details below or click an icon to log in:

Email (required) (Address never made public)

Name (required)

Website

You are commenting using your WordPress.com account. ( Log Out / Change )

You are commenting using your Facebook account. ( Log Out / Change )

Cancel

Connecting to %s

%d bloggers like this:

Share this:

Like this:

Related

Published by Nathalie

Leave a Reply Cancel reply