The December issue of the Journal of Customer Behaviour carries our article about the infinite game metaphor and marketing in the post industrial economy. Enjoy!
Professor Jamie Murphy and I co-authored chapter 20 of this book. The chapter is entitled “The Hajj: An Illustration of 360 degree authenticity” and looks at experiential authenticity from many perspectives, using the largest pilgrimage in the world as an illustration of an authentic experience. The book is available for purchase on Amazon.com.
A media release about Professor Jamie Murphy and his collaborators in the book is found on the UWA web site.
I was recently invited by Ruth Spence-Stone of UTS to contribute a passage on Customer Evangelism and Subcultures of Consumption to the advertising textbook she is editing, the Australian version of Advertising Principals and Practice.
I appreciated the opportunity to put Customer Evangelists more firmly on the map in an advertising context. Thanks Ruth!
I recently attended ANZMAC, the academic marketing conference for Australia and New Zealand. It was great to be in rooms full of marketers talking about deep and meaningful marketing stuff while imbibing lots of champagne. I gave two papers there. One was on Service Dominant Logic and the Infinite Game and the other was on my main area of research, Customer Evangelists.
Some great people and scholars I met there: Elizabeth Dunlop (CSU), Professor Mark Uncles (UNSW), Professor Mark Laswon (U of Otago), Dr Chris Dubelaar (Bond), Associate Professor Francis Farrelly (Monash), Sabrina Mohd Rashid, John Turnbull, Kelly Choong and Trent Hennessey amongst others.
I gave this presentation recently for a group of PhD students and researchers in Melbourne. The feedback and questions were excellent and very effective and getting me thinking about my direction in tis research. Thanks to everyone who contributed. The presentation is a PDF: Collins-DC2009-Geeks.
I recently presented a paper Smells like University Spirit and two posters at a Teaching and learning Conference at Edith Cowan University. The poster pictured was about how a student in one of my postgraduate Marketing Classes wrote a paper that we then partnered on to publish at a conference that year. The paper was titled Luxury purchases by working class males in regional Western Australia (Download Paper) and focused on males who purchase choppers just like the one he is sitting on in the photo.
Brad was one of my best students, but the technique of partnering with students and how to do it came from Prof Jamie Murphy who was my lecturer and is now my supervisor.