Two Papers in Queenstown

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I had the good fortune of attending two marketing conferences in Queenstown, New Zealand.

First, the Gender, Marketing and Consumer Behaviour Conference was truely insightful for someone who has never delved in to gender based research before. The experience of the conference, and preparing for it, forced me to consider the research topics I cover from a gender perspective. The attendees were so supportive of my newness to the field as well. It was a great welcome to Queenstown. The paper at this conference, which focused on Liminal Space/Places, can be sourced here.

The Asia-Pacifc Association for Consumer Research Conference held a variety of insights. I was the last paper up, with an exploratory study correlating quintessence and perceptions of value. The paper can be sourced here.

I will shortly be leaving Queenstown and driving to visit the legendary Unviersity of Otago and having a look around.

 

 

Watch the 3 minute update

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This short video is a three minute update of the research I am conducting in to Customer Evangelism. Preliminary results are in and, as is usually the case with these kinds of things, the data supports some of the claims in the literature; doesn’t support others and with some–well, you just can’t tell what it is saying. By the way, I am speaking slowly in this video as it was originally put together for an audience of academics in China; so I tried to speak slowly for maximum comprehension.

This is a condensed version of a talk I delivered recently at Murdoch University in Perth, Western Australia.

In other news, I am thrilled to have a paper accepted to the Asia-Pacific Association for Consumer Research Conference in Queenstown, New Zealand in July 2012. The paper focuses on behaviours arising from Transcendent Customer Experiences and Quintessence. I was lucky enough to have two great co-authors on this: Jamie Murphy and Hanna Glaebe.

With several papers currently out for review I hope to have some more good news about further publications accepted soon. Keep your fingers crossed for me!

Keeping it real at ANZMAC 2011

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I was fortunate to attend the Australia New Zealand Marketing Academy Conference 2011 in late November in Perth; bonus that it was sponsored by my very own Edith Cowan University. The papers I contributed about Authenticity and Quintessence were received well.

Authenticity is an emerging area of interest to academic marketing researchers. How to measure this subjective experience, and then how to use it in a way which is ethical and effective are all big questions. I am hoping to use some of the contacts at the conference to further this research agenda. Stay tuned!

Authenticity in Equity Group Recruitment

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This presentation was delivered on Thursday 22 September at ECU during the Universities’ Marketing, Communication and development Conference in Perth. The presentation was about a perspective on recruiting equity groups. Equity groups are defined by the Commonwealth Government as people from groups underrepresented at universities in Australia, including: Indigenous, Rural, Remote, Low Socio-Economic, Low Incomes and people with a  disability.

Two Papers for Perth

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The Australia New Zealand Marketing Academy Conference (ANZMAC) 2011 Conference is in late November in Perth. Jamie, Hanna, Lynelle and I submitted two papers to this conference and they have been accepted!

Jamie, Hanna and my paper on Quintessence and Word of Mouth Marketing talks about how when people love a product, they talk to more people about it.

Jamie, Lynelle and my paper on Authenticity, applies a model of marketing Authenticity which Jamie and I published on ina  previous book chapter, and applies the model on a project we conducted last year about promoting the Social Work profession.

Papers will be posted to this site after ANZMAC :-)!

The big takeaways from Auckland

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Back from Auckland having met some pretty amazing people and thought some quite deep thoughts. Here are the highlights:

(1) Kaj Storbacka’s concepts about markets: do they exist before we conceive of them?

(2) Steve Vargo & Bob Lusch’s ideas about the Co-Creation of Value in a Management (not just marketing) context.

(3) Richard Varey’s point about why a good conceptual paper is hard to find in the marketing discipline

(4) Janet McColl-Kennedy’s ideas about the “7Cs” of Co-Creation of Value.

A big shout out to the organisers and participants of the Auckland Forum on S-D Logic, all of whom were friendly and supportive. The names in the field were huge; their willingness to help everyone was unlimited.

In terms of my own work on Brand Communities and Customer Evangelists I learned a few things:

(1) Have a good story and tell it well. It helps people understand what you’re on about;

(2) Religious Anthropology does have something to offer business in terms of modelling relationships and phenomena;

(3) The work of James Carse (and the infinite game) as well as concepts in his book the Religious Case Against Belief are an unusual basis with which to model marketing relationships but they seem like a good fit.

If you would like to receive an 8 minute, 11 MB video of my presentation at the conference, please request it by emailing me. Otherwise stay tuned for the paper!

Off to Auckland to meet the famous Vargo & Lusch

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I recently was invited to travel to Auckland for a seminar at which Vargo & Lusch will be guests of Auckland University of Technology Business School. First of all, Auckland is a really cool place and I am excited to go. However, meeting the authors of one of the journal articles that changed my perspective on marketing is going to be a real privilege. Their 2004 paper “Evolving toward a Service-Dominant Logic” was packed with so much great stuff,I had a problem highlighting the important bits because in the end the whole paper was yellow.

You can find out more about Service-Dominant Logic on their blog; and, of course, on Wikipedia.

Professor Jamie Murphy and I recently had an article published comparing Service-Dominant Logic to an infinite game (hence the name of this blog) in the Journal of Customer Behaviour.

So, V&L, I am a fan. See you soon!

Tourism in the Muslim World

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Professor Jamie Murphy and I co-authored chapter 20 of this book. The chapter is entitled “The Hajj: An Illustration of 360 degree authenticity” and looks at experiential authenticity from many perspectives, using the largest pilgrimage in the world as an illustration of an authentic experience. The book is available for purchase on Amazon.com.

A media release about Professor Jamie Murphy and his collaborators in the book is found on the UWA web site.